As AI technology continues to evolve, developers need tools that offer greater accuracy, lower latency, and richer customization options. Enter OpenAI o1, the next-generation reasoning model, along with improved Realtime API features, Preference Fine-Tuning, and official Go and Java SDKs. In this post, we’ll explore how these innovations are empowering developers to build more intelligent, efficient, and cost-effective AI-driven applications.
Conquering PPC Audience Saturation: Strategies for Long-Term Success
In today’s competitive digital marketing landscape, maintaining audience engagement is crucial for successful PPC campaigns. One of the biggest challenges advertisers face is audience saturation—when your target audience becomes overexposed to your ads, leading to lower engagement, increased costs, and declining ROI. Understanding and addressing audience saturation can help you maximize the effectiveness of your paid search efforts and keep your campaigns thriving.
Top 10 Google Ads Mistakes to Avoid in 2025
Optimising your PPC campaigns is crucial for success, and avoiding common errors can significantly improve your results. This article, drawing on expert insights, highlights the top 10 Google Ads mistakes to avoid in 2025.
Unveiling Veo 2: Google DeepMind’s State-of-the-Art Video Generation Model
Google DeepMind has introduced Veo 2, a groundbreaking video generation model. This state-of-the-art model is capable of creating videos with realistic motion and high-quality output, up to 4K. Veo 2 offers enhanced realism and fidelity compared to other AI video models, marking a significant leap forward in the field.
Episode #001: Performance Max Spotlight – Negative Keywords Beta Unveiled
Google is currently rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max. This addresses a long-standing request from advertisers.
This update is significant because it gives advertisers more control over keyword exclusions in Performance Max campaigns. These campaigns include various ad formats across Google’s properties. The feature helps advertisers prevent their ads from appearing for irrelevant or unwanted search terms.