Episode #001: Performance Max Spotlight – Negative Keywords Beta Unveiled

Google Ads Performance Max negative Keywords

Google is currently rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max. This addresses a long-standing request from advertisers.
This update is significant because it gives advertisers more control over keyword exclusions in Performance Max campaigns. These campaigns include various ad formats across Google’s properties. The feature helps advertisers prevent their ads from appearing for irrelevant or unwanted search terms.

Read more